A few weeks ago, Snap Inc (Snapchat) released their flashy Google-glass-esque sunglasses: Spectacles.
Snap has chosen to distribute their glasses through a friendly-looking and very yellow vending machine called Snapbot. Every few days, a targeted Snapbot deployment stirs a frenzy among early-adopters to get in line for their chance in snagging a pair of Spectacles. Deployments show up sporadically like in the middle of Venice Beach, near the ocean cliffs of Big Sur, and even at a pop-up store in the heart of NYC.
Many friends and colleagues have been hyped up on trying to get a pair, waking up in the early morning and checking the Spectacles map to see if a Snapbot would appear around their neighborhood.
Besides driving hype for this fun gadget, Snap has crafted a remarkable marketing and supply chain abstraction with Snapbot.
Snapbot is like middleware between demand and supply:
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